New Balance.

I think people become attached to one brand of sneakers for one reason or another.  Maybe it was the way the first pair felt or how much good use you got out of them.  When it came time to upgrade my old pair I stayed faithful to the New Balance brand.  I didn't know anything about the company or its origins until recently.

From Wikipedia:
New Balance Athletic Shoe, Inc. (NBAS), best known as simply New Balance, is an American footwear manufacturer based in in the Brighton neighborhood of Boston, Massachusetts, United States of America.

Knowing that I am supporting an American based company makes me feel that I am contributing to keeping companies here in the U.S.